Carter Owers Studio Debuts Personalized NYC Showroom

Carter Owers Studio has completed a redesigned Savoir showroom at the New York Design Center, aiming to give designers and customers a more personal way to explore the brand’s handmade beds and linens. The 200 Lex space was reconfigured to balance openness with privacy, using offset screen walls to create distinct zones for browsing and consultation. Rather than presenting products in conventional retail fashion, the showroom accommodates visitors wishing to experience the complete bed range within an aspirational, calm environment where the quality, craft, and beauty of each piece can be fully explored.

A calm space for a high-end purchase

The showroom draws on a palette of rich neutrals and natural oak, accented with British-made brass and bronze hardware, offering a sophisticated counterpoint to the industrial elements that remain visible—a concrete tile floor and exposed ceiling. The rectilinear site has been thoughtfully reconfigured, with offset screen walls creating degrees of privacy that obscure sightlines and zone the display to provide intimate spaces for contemplation and selection. Bespoke display furniture in white oak and burnished brass sits comfortably alongside these industrial touches, the result feeling curated rather than sterile.

Savoir, a British maker known for bespoke beds, filled the space with pieces from other craftspeople. Handmade items from Faolchú and Galvin Brothers join classic George Smith armchairs upholstered in rich ochre velvet. A metal and marble table and accompanying chairs by Tom Faulkner round out the selection—a carefully curated collection that speaks to both heritage and contemporary design, mixing traditional aesthetics with modern forms. Each piece was selected to complement the handmade beds without competing for attention.

From entrance to consultation

The entrance centers on personal service. A curvaceous, fluted oak reception desk greets visitors, who are introduced to Savoir’s design process through artful craft displays of model beds and mattress construction. These displays are arranged to tell the story of how each bed is made, highlighting the handcraft involved in the construction. Robin Broadbent’s photography continues this craft narrative throughout the space, depicting abstracted raw materials and bed components in artistic detail, reinforcing the handmade quality of every piece.

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The rear consultation room is framed by a gentle arched entrance and deep umber-toned walls. Fabric swatches and finishing details sit on custom-designed oak furniture. The daylit room functions as a workspace where designers and clients develop bespoke bed designs together, serving as a dedicated space for the design process itself. An adjacent display of pillows, duvets, and mattress toppers lets customers seeking a complete aesthetic explore the full linen and accessory collection without leaving the space.

For those considering a major purchase, the layout matters. Rather than a typical retail floor with rows of products, the showroom guides visitors through a sequence of spaces—each designed for a different kind of interaction. The screen walls prevent the layout from feeling like a showroom, while the consultation room at the back offers privacy for detailed conversations about customization. This structure reflects how Savoir approaches the buying process itself: slow, attentive, and focused on individual preferences rather than inventory turnover.

The showroom is open at 200 Lex in the New York Design Center.