Designer blends cultures in bold storytelling
Discover how London-based Cuturi Cameto blends Italian, French, and Uruguayan influences into bold, high-end interior design with craftsmanship at its core.
London-based design studio Cuturi Cameto is redefining high-end interiors through a multicultural perspective. Founded in 2022 by Eloisa Cuturi Kabariti, the studio merges residential, hospitality, and branded-residence projects with an emphasis on craftsmanship and teamwork. Each commission functions as a form of contemporary patronage, backing the artists and makers behind the spaces.
Kabariti grew up in France with Italian and Uruguayan heritage, which informs the studio’s style. Mid-century Italian pieces and Uruguayan scenery inspire its rich, natural color schemes, while her family connections to Jordan and Japan add a broader worldview. “I gather art, objects, and materials from everywhere,” she says. This practice gives her work depth and character.
Design as a lived experience
The studio’s approach centers on spaces that feel lived-in rather than purely decorative. Kabariti remembers Mario Bellini’s CAB armchairs from her childhood, their fabric worn from years of use. “My mum would warn me, ‘It’s a nice chair, be careful!’—but she already knew it would age naturally,” she recalls. That lesson shaped her belief in design that adopts wear and comfort. “I carry that idea: spaces should be for living, not just admiring.”
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Her architectural training at École Supérieure d’Architecture Paris-Malaquais, where she studied urbanism, provides a structural foundation. Yet the human side of design captivates her most. “I adore makers and artists,” she says. “This work introduces me to remarkable people daily.” Space planning remains a highlight, a challenge she enjoys solving. Still, she hasn’t dismissed returning to architecture, possibly for a home or installation that balances intellectual and social elements.
Cuturi Cameto’s team mirrors this global outlook. Designers and architects based in London and across Europe contribute to projects like the Peninsula Private Residence.
A studio built on collaboration
Kabariti calls Cuturi Cameto “warm, human, and welcoming.” She hires people she respects, often those more skilled than herself in certain areas. “Don’t fear bringing in talent you truly admire,” she advises, repeating a lesson she once received. Trust and responsibility outweigh rigid structures. “Work thrives on collaboration,” she notes, “while still following my creative vision.”
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Travel fuels her inspiration. Though most projects are in the UK, she seeks out local artists and craftspeople when abroad. “My background taught me that travel isn’t just about design—it’s shaped who I am,” she explains. Sustainability, in her view, involves both materials and people. “True luxury is local and custom when possible,” she argues, encouraging clients to support artists who need opportunities.
For Kabariti, design and human connection are inseparable. Her ideal project blends creativity with meaningful interactions, whether discussing ideas with a ceramist or designing a space that feels personal. “I never want to become just a figurehead or manager,” she says. “That would feel too impersonal.”
Her early dreams of becoming a travel reporter or musician faded, but her vision for a concept store—a mix of gallery, café, and gathering place—still excites her. “Maybe it will happen someday,” she says. For now, she adopts the unpredictability of creative work. “I could have pursued many paths,” she reflects. “But I’m content with this one.”
