Monday Swimwear Opens SoHo Store Designed by Sugarhouse

SoHo Loft Gets a Coastal Makeover for Monday Swimwear

Resortwear brand Monday Swimwear has opened its first retail location in New York City. It occupies a corner spot at Greene and Broome in SoHo. This store marks the second time the brand has partnered with husband-and-wife duo Jess Nahon and Jonathan Nahon of Sugarhouse Architecture + Design to reimagine a retail space.

The historic cast-iron loft represents classic neighborhood architecture, but this iteration carries a heavy history. Long home to a Parajumpers store, the space was clad from top to bottom in oak and encased in darkness. The rear skylight was blocked, choking off natural light. Stripping away the heavy oak revealed the building’s bones.

Jess and Jonathan aimed for a “bi-coastal muse.” This concept blends New York’s grittiness and sophistication with the ease of beach living.

“The goal was to create a warm, feminine and transportive environment that feels timeless and collected, like an artist’s studio, a private salon, and a beach house all at once,” the pair said.

The team sourced materials and furnishings from a mix of vintage dealers, design-forward retailers, artisans, and smaller makers. Many of these smaller partners were found through Etsy, which gave the space a curated, lived-in feel rather than a sterile showroom atmosphere.

They explain “the space is layered with textured natural materials, soft plaster tones, sculptural lighting, and abundant florals.” It is how we approach all of our projects, they explain.

Visual identity relies heavily on specific material choices. The floor features a nude terracotta tile from Zellige Home. This tile is unglazed, creating a soft, natural warmth underfoot.

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Walls and millwork are painted in Farrow & Ball’s Snow White, a shade that mirrors the tin ceiling. The tin ceiling was lightly brushed in the same color to soften its reflective quality. “The subtle wash softens the reflective quality of the metal and gives it the appearance of something that has always belonged to the building,” the officials noted.

Lighting plays a major role in the shop’s mood. Custom silk pendants were developed with Pooky Lighting. The designers added piping details and chose an off-white silk fabric for the UFO Pendant to better align with the brand’s tonal palette.

A shift away from flashy, generic retail interiors becomes evident in this design approach. By focusing on tactile elements like raw plaster and vintage textiles, the space attempts to create an environment that feels personal and emotionally resonant to the shopper.

The resulting environment is one that prioritizes a slow, deliberate pace over the quick turnover of a typical fashion boutique.

“Whether it’s a home or a store, we’re interested in creating environments that feel personal, layered, and emotionally resonant,” the architects added.

The 64 Broome Street location is now open.