Atkin & Thyme debut Decorex with Studio Larmour collaboration

British furniture brand Atkin & Thyme is preparing for its first appearance at Decorex International this October, marking a significant milestone in the company’s history. Founded in 2014, the firm has spent over a decade establishing itself by creating thoughtfully designed pieces that blend contemporary forms with vintage and artisanal touches. The brand’s debut at the design show will feature a new collaboration with Studio Larmour founder Jordan Larmour, who will serve as the Design Director for the project.

A Home Rather Than a Display

Larmour describes the initial discussions with the brand as less about designing an exhibition stand and more about understanding the core identity of Atkin & Thyme. The Design Director notes that the brand’s identity as a contemporary English brand with a strong sense of heritage immediately resonated with him. The collection features timeless silhouettes, beautifully proportioned furniture, rich smoked timbers, marble surfaces, and upholstery that feels familiar rather than fashionable. These elements became the foundation for the concept, which aims to move away from traditional trade show environments.

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Instead of a perfectly styled showroom, Larmour aimed to create the feeling of stepping into a personal, lived-in contemporary apartment. The space is designed to allow investment pieces to sit comfortably alongside vintage finds, inherited objects, artwork, books, and collected treasures. This approach reflects a philosophy where interiors evolve gradually rather than appearing overnight. The architecture of the stand draws inspiration from traditional English interiors, using exposed timber beams reminiscent of cottage ceilings and a gridded composition similar to Victorian mouldings. Full-height drapery adds warmth, nodding to the fabric-lined walls of historic English homes. A rich colour palette inspired by the brand’s Autumn/Winter 2026 collection further enhances this immersive atmosphere.

The brand’s focus on materials creates a specific kind of challenge for a temporary display. Because the furniture is designed to last a lifetime with a permanence that makes it feel as though it could have been inherited rather than newly purchased, placing it in a temporary booth requires a different approach to staging. The furniture is not meant to be viewed in isolation; it relies on the layering of personal objects and collected items to feel authentic. This reliance on context over context-less display is a central tenet of the brand’s design ethos, separating it from contemporary furniture trends that often prioritize the object itself over how it functions within a life lived.

Designing Within a Small Footprint

Visitors to the stand will have the opportunity to explore a curated selection of Atkin & Thyme’s collections firsthand, examining the craftsmanship and materials that define each design. Larmour emphasizes that the collection does not ask users to build an interior around trends. Instead, it provides a timeless foundation that allows personal style to develop around it. Many of the pieces carry a character that feels as though they could have been passed down through generations.

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Despite the constraints of a 9-metre by 3-metre footprint, Larmour aimed to create an immersive experience that makes visitors forget they are standing in the middle of Decorex. The goal is to simulate the feeling of a close friend showing off a new apartment, guiding visitors through spaces they have just finished, the artwork they have hung, and the stories behind their collections. If visitors leave feeling they have experienced a real home rather than simply viewed a furniture display, the project will have succeeded.

Atkin & Thyme will be exhibiting at Decorex from October 11th to 14th on Stand G79.